CABLE CAR ADVERTISING

Cable car advertising – your brand comes along for the ride

Brand presence with a unique experiential element

Cable car advertising is an effective form of advertising in ski resorts. Through full-surface or partial cable car branding, a cable car becomes a moving brand message.

The combination of movement and visibility creates a unique brand experience. Cable car advertising can ensure a wide reach and raise your brand’s profile. As a form of branding set against a natural backdrop, this advertising format effectively combines attention, emotion and brand recognition.

Advantages at a glance

  • Full-surface or partial cable car branding
  • Visibility inside and out
  • Strong outdoor brand presence
  • Emotional brand experience
  • Full-surface or partial cable car branding
  • Visibility inside and out
  • Strong outdoor brand presence
  • Emotional brand experience

Why cable car advertising?

This extraordinary form of outdoor advertising can attract a great deal of attention and make your brand a visible part of your advertising campaign. It is particularly suitable for brand campaigns and as part of cross-media campaigns.

NOTE: In some cases, cable car exterior advertising requires official approval. We will be happy to check this for you once you have specified your preferred ski resorts.

Frequently asked questions

Yes – for full-surface branding that extends over the windows, a perforated film is used so as not to obstruct passengers’ view of the outside too much.

For image building, brand promotion and integrated campaigns.

To ensure that cable car advertising achieves the maximum possible number of advertising impressions on the respective cable car system, at least one in every four to five cable cars should be branded. On average, a cable car lift is equipped with around 60 to 90 cable cars. If the branded cable car is clearly visible from the slopes, a smaller number of customised cable cars are sufficient.

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