SAFETY BAR DISPLAY
Lift advertising on safety bars – directly in the line of vision
Maximum attention throughout the entire lift run
The safety bar display is one of the most effective forms of lift advertising in ski resorts. Attached directly to the safety bars, your marketing message remains in the passengers’ direct line of vision throughout the entire ascent. This creates intense advertising exposure with a high recall rate – without any distraction from other media.
As lift bar advertising, this format reaches winter sports visitors precisely where their attention is at its highest. As an innovative form of ski lift advertising in ski resorts, the safety bar display combines long exposure times with maximum visibility. The combination of a short viewing distance, a long dwell time and exclusive placement ensures the best possible visibility in the Alpine environment. At the same time, safety bar advertising creates a lasting impact of your brand’s outdoor presence and makes your message an integral part of the mountain experience.
Advantages at a glance
- Direct placement within the passengers’ field of vision
- High visibility throughout the entire ascent
- Long exposure time of 5 to 10 minutes
- Ideal for brand building and awareness campaigns
- Opportunity for interaction and engagement
- Can be developed and booked exclusively through Alp Media
- Direct placement within the passengers’ field of vision
- High visibility throughout the entire ascent
- Long exposure time of 5 to 10 minutes
- Ideal for brand building and awareness campaigns
- Opportunity for interaction and engagement
- Can be developed and booked exclusively through Alp Media
Why choose safety bar displays?
Whilst traditional advertising campaigns often attract little attention, this form of advertising in ski resorts benefits from an exceptionally long period of visibility throughout the entire lift run. The target audience actively engages with the content and is exposed to the marketing message multiple times. This form of out-of-home advertising offers a unique opportunity to reach the target audience directly within a ski resort and is a real asset for any brand.
Frequently asked questions
